Spec Campaign for Hot Topic

Encouraged to take on work for challenging brands and IP, I led a team of two other Northwestern undergraduates to produce 3 campaigns for Hot Topic. Focusing on revitalizing HT’s brand identity and modernizing its value proposition, we created 9 pieces of marketing material including outdoor advertisements, sponsorship, original sponsored content and pre-roll video ads.Continue reading “Spec Campaign for Hot Topic”

Undergraduate Work & Research

Working alongside Northwestern undergraduate and graduate students, I spent 2 quarters researching 3D photogrammetry and 3D projection. Our final projects included creating high-quality digital models from mobile video, as well as interactive, room-scale projection-mapped installations. Read more about our work here